Your Twitch wall is a useful resource for increasing your channel’s appeal, and it’s actually one of the main reasons that I prefer Twitch to other competing streaming platforms. If you aren’t making good use of your Twitch wall, then you aren’t doing everything in your power to attract more followers.
The primary role of your wall is to communicate your channel’s value. In other words, it needs to quickly and clearly tell your viewers why – out of the literal thousands of other channels on Twitch – they should follow your channel.
Not sure how to setup your wall to do this? Then keep reading!
The 15-Second Test
Think about this: unless a Twitch user is a paying Turbo member, they are going to have to watch an advertisement when they first tune into your channel. Ads on Twitch typically last anywhere from 15 to 30 seconds. So, I’ve devised a little test you can apply to your own wall to determine whether or not it is optimized appropriately.
Give someone 15 seconds to scan and read your Twitch wall. This is the minimum amount of time a viewer will have to sit through an advertisement, so they are likely to use that time perusing your wall while they wait for the main show to begin.
After 15 seconds are up, have them try to explain what value your channel brings to the table and why they should follow it. If the explanation they offer does not match up with the explanation you would give about your channel, then this is a sign that your wall needs some work! You know the value of your channel better than anyone; the key is figuring out how to effectively communicate this to your viewers.
Communicate Your Channel’s Value
Of the uppermost panels on your Twitch wall, one of them needs to clearly and concisely state what a viewer can expect to get out of their time spent watching your channel. It needs to answer this question: “Why should I watch and follow this channel?” I typically label this as the “Welcome” panel, but you can present it however you see fit.
When first attempting to optimize your Twitch wall with a “Welcome” panel, don’t stress out too much about presenting the information in a clever fashion; just state it directly. For example, you could write, “You can expect to find high-level Rocket League gameplay here on my channel.” While far from flashy, this statement will quickly inform any viewer that if they want to watch some solid acrobatic soccer car action, your channel might be a good place to start. Later, as you hone your voice and brand on Twitch, you can re-write this statement with more personality or flair.
Here are some things you can consider including in this panel: what games you stream; what activities you stream (graphic design, music creation, etc.); if you play games with viewers; if you’re an interactive streamer who constantly monitors and interacts with the chat; anything that tells a viewer why they should spend their time hanging out on your channel!
As you are writing, just imagine that every new viewer is thinking the following: “Okay, I just clicked on this person’s channel for the first time. Why should I stay here? Why should I follow their channel?” Make sure that the text you put on your wall quickly answers their questions so that they spend less time trying to find the answers and more time enjoying your show.
Post Your Streaming Schedule
Be sure to include a panel that states what times you are online streaming. What times you stream is a frequently asked question, so be sure to make this information easily available.
If you don’t have a streaming schedule that you follow, I recommend creating one and adhering to it. This gives your viewers a chance to set aside time in their own routines to watch your stream. It also gives viewers that are on the fence about officially clicking the Follow button on your channel an idea of when they can come back and give your stream a second look.
If you don’t have a set schedule and have no plans of adhering to one, still be sure to state this fact in one of your wall’s uppermost panels. While consistent streaming is much better for increasing your following on Twitch, it’s also okay to be without a set schedule. Life can be crazy, and people tend to be accepting of that fact as long as you let them know that you yourself don’t always know when you’ll be able to go live.
Other Panels to Consider
I personally believe that informative welcoming panels and stream schedule panels are the most important. If nothing else, you should make sure your Twitch channel’s wall has these two elements. However, these are not the only things you can include!
Including links to your social media channels is always a good idea. This gives you more chances to strengthen relationships with your viewers, even when you aren’t live streaming. These viewers might even promote your channel to their friends, which is a huge bonus and great way to attract more followers.
You can also include panels that promote the sites or channels of friends and supporters. This is a great way to foster a sense of community and show that you aren’t just looking out for yourself. Don’t be afraid to be a team player, and be proud of it! You won’t gain much from being selfish, and it honestly feels really good to see your name and channel linked on someone else’s Twitch wall. Spread the love, and people will often reciprocate to show appreciation for your efforts. This helps increase your visibility and chances of getting discovered by new viewers.
In all honesty, you can put pretty much anything on your wall. Just don’t go overboard, and of course, keep things appropriate. Sometimes, you’ll frequently get asked a certain question. If this happens a lot, consider adding a panel that answers it – your viewers will appreciate it!
Keep it Simple, Streamer
Ah, the good old KISS rule; it absolutely applies to Twitch wall optimization. Again, remember our 15-second test from earlier. Don’t make your viewers wade through a novel. Instead, keep your panels simple so that they find answers to their questions easily.
It’s Not All About You
A common misuse of the Twitch wall is to write out a person’s life story. I actually see this quite a bit, and I honestly tend to gloss over walls like these completely. That’s not to say I’m disinterested in who the streamer is as a person; I just don’t need to know everything about them the first time I visit their channel. I’m far more interested in finding out what sort of things I can expect to see and experience by hanging around their stream.
You wouldn’t go on a blind first date and tell the other person you want to get married, have 11 children, and save the rainforest in your time off, would you? There’s something to be said for helping your viewers get to know you through your interactions with them on stream, and it’s likely that they’ll enjoy a more meaningful learning experience this way. You can certainly add some of these things to your wall, but at least present them in a strategic and captivating fashion, rather than a giant bullet list.
Time to Take it to the Streets. Wall Street. Get it?
Now that we’ve reached the end of this article, I recommend you go give your Twitch wall the 15-second test. Also, go clicking around on other people’s channels and put them to the test. Take mental note of your own questions when you first arrive and whether or not their wall answered them quickly. If you find yourself struggling to find the answers, or you’re completely disinterested in some of the things their wall says, then remember those feelings and think about what it was that put you off. Be sure to avoid repeating those same things on your own wall.
Be sure to look out for other Twitch channel optimization articles here on the NZXT blog. You can also check out how I’ve optimized my own Twitch wall. My channel’s only a few months old, but I can tell you that it has undergone many renovations. Always be thinking about ways you can improve your wall; nobody gets it right the first time.
Best of luck, streamers!